THE EVERYDAY ESCAPEClassic King
From $229 / night1 king bed · 2 guests · 240 sq ft
Soft linens, a rain shower, and everything you need to unwind.
- Plush pillow-top king bed
- Walk-in rain shower
- 55" smart TV with casting
- Pour-over coffee kit
YOUR KEY TO THE CITY
Big city energy.
A place to exhale.
A boutique Midtown stay, a few minutes’ walk from Times Square and the Theater District.
Find your kind of room ↗HELLO, NEW YORK. HELLO, BLUELLAMA.
A different rhythm.
Right in the middle of it all.
Morning coffee without a rush. A show you’ll talk about for years. A quiet room above the buzz. BlueLlama sits on a tree-lined Midtown West block, close enough to walk to Broadway curtain calls and far enough from the crowds to actually sleep. Settle into a city stay that feels like you, and let the rest unfold.
3 minWalk to Times Square
212Rooms across 18 floors
3pm / 11amCheck-in / check-out
24/7Front desk & concierge
FreeWi-Fi throughout
GOOD NIGHTS. GREAT DAYS.
Room to be yourself.
Considered comforts. A softer landing.
Your own little corner of New York.
Explore our rooms. Sample rates shown per night in USD.
Explore daily demo rates & packages ↗
THE EVERYDAY ESCAPE
A LITTLE ABOVE IT ALLSkyline King
From $289 / night1 king bed · 2 guests · 290 sq ft
A higher-floor hideaway with space to slow down after a city day.
- Floors 12–18 with city views
- Window lounge seat
- Mini fridge & Nespresso
- Late check-out on request
BETTER TOGETHERCity Double
From $319 / night2 double beds · 4 guests · 320 sq ft
Bring your favorite people. There’s room for everyone to recharge.
- Two double beds
- Extra closet & luggage space
- Blackout shades for jet lag
- Cribs available on request
Complimentary Wi-FiThoughtful bath essentials24-hour front deskIn-room coffee
Every room includes air conditioning, an in-room safe, a hair dryer, an iron, and USB-C charging by the bed. Accessible rooms with roll-in showers and visual alerts are available in each category.
EVERYTHING YOU NEED. NOTHING YOU DON’T.
Little luxuries,
big city convenience.
The essentials done well, so you can spend your energy on the city.
24-hour fitness studio
Cardio machines, free weights, and a stretching corner on the lower level, open around the clock.
Concierge & theater desk
Broadway tickets, dinner reservations, and insider tips from a team that knows the neighborhood by heart.
Lobby workspace
Communal tables, quiet booths, power at every seat, and printing on request for the business traveler.
Luggage storage
Arrive early or leave late. Drop your bags at the front desk and enjoy the city without them.
Pet-friendly stays
Dogs up to 40 lb are welcome with a bed, bowls, and a map of nearby walks at check-in.
Parking nearby
Partner garages within a block offer discounted overnight rates for hotel guests.
FROM THE FIRST SIP TO THE LAST BITE
Meet you
downstairs.
At Blue Hour, mornings begin with good coffee and evenings turn into one more drink. Seasonal plates, familiar favorites, and a seat with your name on it.
CAFÉ 7AM–3PM · BAR & KITCHEN 4PM–11PM
Stay for something good ↗GRAB-AND-GO
The Market
off the lobby.
Snacks for the subway, a cold brew for the walk, or a bottle of wine for the room. Our 24-hour market stocks local treats, travel essentials, and anything you forgot to pack.
OPEN 24 HOURS · LOBBY LEVEL
STEP OUT. LOOK UP. GET LOST.
The city is
the itinerary.
Find your New York in the theater lights, tucked-away cafés, and long afternoons in the park. Our imagined Midtown West home puts you close to the places that make the city unforgettable.
Explore Midtown on the map ↗Broadway, after dark
A standing ovation kind of evening, two blocks away.
A Bryant Park afternoon
A book, a coffee, a little breathing room.
The long way through the city
From Central Park paths to neighborhood finds.
ON FOOT FROM OUR FRONT DOOR
Closer than you think.
Approximate walking times from the hotel. Comfortable shoes recommended.
- 3 minTimes Square
- 5 minBroadway theaters
- 6 minRestaurant Row (46th St)
- 8 minBryant Park & the Public Library
- 10 minRockefeller Center & Top of the Rock
- 12 minMuseum of Modern Art
- 12 minGrand Central Terminal
- 15 minCentral Park (south entrance)
- 15 minEmpire State Building
- 18 minHudson Yards & the High Line
- 18 minCarnegie Hall
- 20 minMadison Square Garden
GETTING HERE
Easy in.
Easy around.
Midtown is the city’s crossroads. Nearly every subway line and airport connection is a short ride away.
By subway
Times Sq–42 St station (1, 2, 3, 7, N, Q, R, W, S) is a 4-minute walk; 50 St (C, E) is just around the corner.
From JFK
About 45–75 minutes by taxi, or take the AirTrain to Jamaica and the LIRR to Penn Station.
From LaGuardia
About 30–45 minutes by taxi, or the free Q70 bus to the subway at Jackson Heights.
From Newark
About 40–60 minutes by car, or AirTrain to NJ Transit and on to Penn Station.
By train or bus
Penn Station and Grand Central are each about 12 minutes away; Port Authority Bus Terminal is a 7-minute walk.
By car
Enter via the Lincoln Tunnel and you’re 10 minutes from our door. Partner garages offer guest rates.
A GOOD REASON TO STAY
More New York. Less ordinary.
Explore all deals ↗Make a weekend of it.
Stay three nights or more and take 15% off your sample room rate.
Wake up to something good.
Add breakfast for two to your demo stay for $30 per night.
ASK THE CONCIERGE
Experiences worth
writing home about.
Our team can arrange these for you. Just ask at the desk or before you arrive.
Showtime
Help finding Broadway and off-Broadway seats, from blockbuster musicals to intimate new plays, plus a pre-show table nearby.
Head for the heights
Timed tickets for the city’s observation decks so you can catch sunset over the skyline without the line.
Across the bridge
A self-guided walk over the Brooklyn Bridge to DUMBO, with our favorite pizza and waterfront photo stops.
MEETINGS, EVENTS & GROUP STAYS
Bring
everyone.
Planning a wedding block, team offsite, or school trip? Reserve 10 or more rooms and our groups team will put together a tailored rate, a welcome amenity, and a single point of contact from inquiry to check-out.
GROUP INQUIRIES · (212) 555-0186 · DEMO CONTACT
THE BLUELLAMA JOURNAL
Plan your
New York.
FIRST TIME IN NYC
48 hours in Midtown, done right
Where to start, what to skip, and how to see the icons without losing your whole day to lines.
TRAVELING WITH KIDSFamily-friendly finds near Times Square
Hands-on museums, kid-approved bites, and the best spots to take a break from the crowds.
SEASON BY SEASONWhen to visit New York
Holiday lights, spring blossoms, summer concerts, and fall foliage: the city’s calendar at a glance.
BEFORE YOU ARRIVE
A few good answers.
Can I make a real reservation on this site?
This site is a booking demo. Rooms, rates, amenities, and offers are illustrative. Demo reservations do not reserve a room and no payment is taken.
What are the check-in and check-out times?
Check-in is from 3pm and check-out is by 11am in this hotel concept. Early check-in and late check-out are subject to availability; we’re happy to store your luggage either way.
What is included in the price?
The demo summary includes your room total, any selected breakfast package, and an illustrative 15% tax. There are no additional fees in this demo.
Is Wi-Fi included?
Yes. Complimentary high-speed Wi-Fi is available in every room and throughout the public spaces.
Is there parking at the hotel?
The hotel has no on-site garage, but partner garages within a block offer discounted overnight rates for guests. Ask the front desk for a validation ticket.
Are pets allowed?
Dogs up to 40 lb are welcome in this hotel concept, with a maximum of one pet per room. Please let us know when you book.
Is the hotel accessible?
Public spaces are step-free, and accessible rooms with roll-in showers, grab bars, and visual alerts are available in each room category.
How old do I need to be to check in?
The primary guest must be at least 21 years old and present a valid photo ID at check-in.
Can I change a demo reservation?
Yes. Start a new room search with your preferred dates. Demo reservations are not saved or sent to a hotel.